Websites, software, security and SEO in Izmir
Izmir stands out for exporting manufacturers, companies in its free zones and tourism businesses stretching from Çeşme to Ephesus. What they share is the need for a website that earns the trust of buyers and guests abroad in their own language. Doki is based in Istanbul; we work remotely with businesses in Izmir.
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Key needs in this city
- A multilingual product site for export
- Buyers abroad often search for suppliers in their own language and make the first shortlist by looking at the website. Product pages should present technical specifications, certificates, packaging and delivery terms with the same accuracy in every language, and each language should have its own address and hreflang tag. For languages with other scripts, such as Arabic and Russian, the typeface and text direction are planned from the start.
- Catalogues and dealer portals for B2B sales
- For business-to-business sellers, such as companies in the Aegean Free Zone and the Izmir Free Zone, buyers usually see prices only through a quote. A quote-collecting catalogue passes the right product and quantity to the sales team, while a closed dealer portal brings dealer-specific prices, stock and repeat orders together in one place.
- Being found in international search
- The search engine and the search terms used in a target country can differ: Yandex stands out in Russian-speaking markets, Google in many other countries. Instead of translating a keyword directly, you need to find the phrase people actually search for in that language and write a separate title and description for each language. Our international SEO guide explains this step by step.
- Direct bookings in tourism
- For hotels and guesthouses in areas such as Çeşme, Urla and Selçuk, bookings taken on their own website reduce intermediary platform commissions and open direct contact with guests. An availability calendar, secure payment and multilingual confirmation emails are the basics here. Ephesus has been on the UNESCO World Heritage List since 2015, which makes multilingual content especially important for cultural tourism. Group A travel agencies are also in the one-year accessibility group of Circular 2025/10.
- Email and payment security
- A common fraud in exporting is to send the buyer a fake email in the supplier's name claiming that the bank account has changed. Correctly configured SPF, DKIM and DMARC records on your domain make impersonation harder, and confirming any account change by phone is the last line of defence. Our free email security tool checks these records in a few seconds.
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How we work
Meetings with businesses in Izmir are held by video; in-person meetings take place only in Istanbul. In multilingual projects we build the texts in Turkish and English together and carry them into other languages with translation support; before publishing, we recommend that you or a colleague who knows the language checks each one.
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Guides, tools and terms
- How does SEO work on a multilingual site?
- Custom e-commerce or a ready-made platform?
- Reaching the Russian-speaking market with Yandex Direct and VK Ads
- Email security check: SPF, DKIM, DMARC
- hreflang · Language version tag
- DMARC · Domain-based Message Authentication, Reporting and Conformance
- SPF · Sender Policy Framework
- BEC · Business email compromise
- B2B · B2B e-commerce
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Frequently asked questions
Can you build a site in the languages of our export markets?
Yes. We work in Turkish, English, German, French, Spanish, Italian, Arabic and Russian; each language has its own address and hreflang tag, and Arabic is designed right to left. Because a mistranslation in technical product texts can be costly, we recommend that someone who knows the language checks each one before publishing.
If our hotel sets up its own booking system, do we have to leave the intermediary platforms?
No. Most hotels use intermediary platforms and their own website side by side; the aim is to move returning guests and those who find you directly to the commission-free channel. What matters is managing availability from a single calendar and preventing overbooking; a channel manager connection is assessed based on the connections your current system offers.
Which language are meetings held in?
Meetings are held in Turkish; correspondence and deliverables are handled in the language of your choice with translation support. Quotes, approvals and deliveries are all kept on record in the portal.
Let's talk about your project.
Tell us what you need; we will define the scope together.