Digital solutions for hotels and tourism businesses
In tourism, guests often search for you from another country, in another language, and book after comparing online travel agencies with your own site. On this page you will find the digital needs of hotels, guesthouses, car rental and tour businesses, and ready-made solutions.
- 01
What the industry needs
- Direct bookings
- Online travel agencies provide visibility, but they take a commission on every booking. A booking system on your own site that offers up-to-date availability, clear prices and easy payment lets guests, especially returning ones, book directly.
- A multilingual site
- Guests search in their own language and want to book in their own language. Properly translated pages for each language, correct hreflang settings and local currency information increase visibility and trust in searches from abroad; automatic translation alone is not enough.
- Maps, reviews and trust
- When choosing accommodation and activities, maps and reviews are decisive at the moment of decision. An up-to-date Business Profile, real photos and regular replies to reviews make a difference; fake reviews break the rules and destroy trust once noticed.
- Managing seasonality and demand
- Demand in tourism changes sharply with the season. Early booking campaigns, off-season packages and ads timed for target countries balance occupancy; advertising and booking data should be tracked with the same measurement.
- Guest communication
- Information before arrival, quick support during the stay and a review request after departure complete the guest experience. Promotional messages require the guest's consent, and rules such as GDPR may also apply to the data of guests from abroad.
- 02
- 03
- 04
- 05
From the forum
- 06
Frequently asked questions
Should we leave online travel agencies?
For most businesses, no; agencies are an important visibility channel, especially in new markets. The goal is to increase the share of direct bookings and to manage prices and availability consistently across channels. Also check the pricing rules in your agency agreements.
Which languages should we translate our site into?
Decide based on the countries your guests come from and on search data; Search Console and booking records are the best sources for this. Translating a few languages really well is worth more than opening many languages with automatic translation.
How are your ready-made products offered?
Our ready-made products run on Doki's infrastructure, we do the setup and they are offered with a one-off licence or a monthly rent. They are set up and handed over the next day if the software is ready, or within a week if not. For special needs the product does not cover, the scope is clarified together and custom development is quoted separately.
Let's talk about your project.
Tell us what you need; we will define the scope together.