Digital solutions for e-commerce businesses
E-commerce sales are built on the right platform, smooth payment and delivery, product pages that can be found in search, measurable advertising and a secure site. On this page you will find these needs, our comparison guides and our ready-made solutions in one place.
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What the industry needs
- Choosing the right platform
- The choice between a ready-made platform, open source or custom software depends on the number of products, integration needs, the team's technical capacity and the target market. The wrong choice can lead to a costly migration within a few years; our comparison guides make the decision easier.
- Payments, shipping and invoicing
- Every unnecessary field and unexpected fee in the checkout increases cart abandonment. Local payment methods, instalments, 3D Secure, shipping integration, e-invoicing and the returns process should be planned from the start; these make up most of the post-order operation.
- Product and category pages that can be found
- A significant share of e-commerce traffic comes from product and category searches. Original product descriptions, correct structured data, fast-loading images and well-designed category pages make a difference in both search and conversion. Filter URLs should be opened to indexing in a controlled way.
- Measurable advertising
- Shopping ads, product feeds and retargeting are e-commerce's core growth tools, but without correct conversion tracking the budget is spent blind. Purchase, add-to-cart and revenue data reaching the ad platforms correctly is a precondition for campaigns to learn.
- Security and customer data
- Shops that process payments and customer data are targets of automated attacks: injecting malicious code into the checkout, account takeover, fraudulent orders. Up-to-date software, two-step verification on admin accounts, security headers and regular testing reduce this risk significantly.
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From the forum
- Redesigning our store: What should we look out for in e-commerce design examples?
- Can I sell abroad via an e-commerce marketplace? How do taxes and shipping work?
- Opening an online store after running a brick-and-mortar shop: what order should we handle things in?
- We sell on marketplaces (a marketplace, a marketplace) but margins are very low — if I move to my own site, can I find customers?
- Setting up a free online store in Spain — what's missing for real sales, and when do costs kick in?
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Frequently asked questions
Which e-commerce platform should I choose?
There is no single right answer; the decision depends on the country you sell in, your number of products, your integration needs and your maintenance capacity. Our comparison guides and our article comparing ready-made platforms with custom e-commerce walk you through this decision step by step.
Do I need my own site if I sell on marketplaces?
Marketplaces bring fast sales, but they have limits such as commissions, price competition and the customer relationship staying with the platform. Your own site gives you control over the brand, repeat sales and customer data; most businesses use both together, managing stock and orders from a single panel.
How are your ready-made products offered?
Our ready-made products run on Doki's infrastructure, we do the setup and they are offered with a one-off licence or a monthly rent. They are set up and handed over the next day if the software is ready, or within a week if not. For special needs the product does not cover, the scope is clarified together and custom development is quoted separately.
Let's talk about your project.
Tell us what you need; we will define the scope together.