B2B e-commerce
B2B · The type of e-commerce in which businesses sell online to other businesses, such as dealers and corporate customers.
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Why it matters
Business-to-business selling has different rules from retail: customer-specific price lists, bulk orders, deferred payment, credit limits and approval processes. Running all this by phone and e-mail means errors and lost time. An ordering portal lets dealers place their own orders whenever they want.
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Example
A food wholesaler moves the orders its dealers used to give by phone each morning to an ordering portal. Each dealer sees its own prices and balance; because orders are no longer written by hand, wrong shipments decrease.
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Common mistake
Opening a retail shop platform to dealers without any adaptation. Without customer-specific prices, payment terms and approval flows, the portal goes unused and orders go back to the phone.
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Related terms
Related services and guides
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