Keyword and campaign structure
We group your products and services by search intent and set match types and negative keywords. A tidy structure keeps budget away from irrelevant searches.
DOKI / Advertising
Advertising · Google Ads
We meet people at the moment they search. We build the keyword structure, the ad copy and the landing page together, and show each month in a clear report where the spend went and what it brought.
- Search campaign
- Audience plan
- Conversion plan
- Monthly report
01 / What this service includes
The road from search to conversion.
Ad copy and landing page fit
What the ad promises must be met on the first screen of the landing page. We test copy versions in turn and remove the friction points on the page together.
Measurement and monthly report
Optimising without conversion tracking is guesswork. We define form, call and sale events, and the report shows spend, outcome and next month's plan.
02 / How it works
A sample search funnel
From impression to conversion the number shrinks at every step. The work aims to find the reason for the loss at each step; the ratios are illustrative, not a promise of results.
03 / Scope
Let's define the scope together.
We clarify the scope, deliverables and acceptance criteria together in the first meeting. The written quote lists that scope item by item; if the scope changes, the quote is updated as a new version.
Ad spend is paid straight to the platform; Doki only receives a fixed monthly management fee, which includes visuals and copy. The minimum term is 3 months.
Deliverables
- 01Search campaign
- 02Audience plan
- 03Conversion plan
- 04Monthly report
04 / Process
How we move forward, step by step.
Each step ends with something concrete in your hands; we move on with your approval.
- 01
Planning
We prepare a plan with the schedule, owners and interim deliveries.
- 02
Creative
We prepare message, visual and format for the audience and submit them for your approval.
- 03
Optimization
We make small, traceable improvements based on what we measure.
- 04
Reporting
We share what was done, the result and the next step in a plain report.
05 / Decision details
What to know before you ask for a quote.
What is included, what we need from you, timing and payment, all in one place. The exact scope and price are set in the written quote.
Included
- Search campaigns, an audience plan and conversion tracking.
- Ad accounts are opened in your name; Doki works with manager access.
- Ad visuals and copy are included in the management fee.
- A monthly report.
Not included
- Ad spend: you pay it straight to the platform, not to Doki.
- No guarantee of sales or conversion numbers.
What we need from you
- Your goals, target regions and monthly ad budget.
- A payment method on your Google Ads account.
- Access to your site to set up conversion tracking.
Timing and delivery
- The minimum term is 3 months.
What sets the price
- A fixed monthly management fee.
- Number of campaigns, markets and languages.
- We respond to every request within 12 hours.
- Meetings are held in Turkish; correspondence and deliverables are handled in the language of your choice with translation support.
- We work in person in Istanbul and remotely across Türkiye and worldwide.
06 / FAQ
The questions on your mind.
Tell us what you need; we will define the scope together.
Tell us about your projectDo I pay the ad budget to Doki?
No. Ad spend is paid directly to the platform from your own ad account, and the account stays yours. Doki's management fee is a separate item, shown separately in the quote and on the invoice.
Do you also manage Yandex Direct ads?
Yes. We set up and manage Yandex Direct search and advertising network campaigns for audiences in Russia and Russian speakers, and measure conversions with Yandex Metrica goals. The keyword structure is prepared with Russian inflections in mind. The account is opened in your name and spend is paid directly to Yandex.
Is the ad budget paid to Doki?
No. The media budget is paid straight to the ad platform; Doki only receives a fixed monthly management fee.
Let's begin
Let's talk about your project.
Tell us what you need; we will define the scope together.