Websites, software, security and SEO in Istanbul
Doki is a small team based in Istanbul. We meet Istanbul businesses in person and handle websites, e-commerce, custom software, cybersecurity, advertising and SEO within one team. On this page you will find the key needs of Istanbul businesses and the related solutions.
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Key needs in this city
- Visibility at district level
- Istanbul has 39 districts, and Google ranks local results by relevance, distance and prominence, so businesses offering the same service often compete with rivals in their own district. A complete and accurate Google Business Profile, details that match the address and opening hours on your website, and genuine customer reviews are decisive here. In Google's own words, local ranking cannot be improved by paying.
- A multilingual site for international customers
- For businesses serving tourists, patients from abroad or foreign buyers, a site in that person's language is the first condition of trust. Each language gets its own address and hreflang tags, Arabic displays properly from right to left, and translations are reviewed by someone who knows the field. Doki's own site is published in eight languages.
- Trust and compliance for health tourism clinics
- Clinics and hospitals that treat patients from abroad need a site that builds trust through information about the doctors, pages that explain the process clearly and communication in the patient's language. Under Türkiye's data protection law (KVKK), health data is a special category of personal data, so forms and booking flows are designed accordingly. Private hospitals fall within the one-year group of Presidential Circular 2025/10: the accessibility deadline for their websites and mobile apps passed on 21 June 2026.
- E-commerce and marketplace integration
- When a business sells both in its own store and on marketplaces, stock, prices and orders that are not managed in one place lead to overselling and manual work. Your own store carries no marketplace commission and keeps the customer relationship with you; with an integration, both channels draw on the same stock. Under Circular 2025/10, the accessibility deadline for e-commerce service providers covered by Law No. 6563 falls in June 2027.
- Measurable advertising in a crowded market
- In competitive searches, the cost per click rises; the budget is only used efficiently if conversion tracking is set up correctly. Narrowing ad targeting to a district or a radius avoids spending on areas you do not serve. Adding UTM parameters to campaign links separates in your reports which channel brings customers.
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How we work
We meet Istanbul businesses in person; if you prefer, interim meetings are held by video. Wherever a meeting takes place, quotes, approvals, files and deliveries stay on record in the portal.
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Guides, tools and terms
- How does SEO work on a multilingual site?
- Knowledge hub · SEO basics
- Custom e-commerce or a ready-made platform?
- Web accessibility obligations: Türkiye and Europe
- UTM builder
- Google Business Profile
- NAP · Name, address and phone number
- hreflang · Language version tag
- KVKK · Turkish Personal Data Protection Law
- Explicit consent
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Frequently asked questions
Can we meet in person in Istanbul?
Yes. We meet Istanbul businesses in person; we plan the place and time of the meeting together via the contact form. Outside Istanbul and abroad, the work runs remotely; in every case, all records are kept in the portal.
Our clinic treats patients from abroad; how many languages should the site have?
Starting with the languages of the countries your patients come from is enough; each language gets its own address and hreflang, and Arabic is designed right to left. Before publishing a language, make sure you can answer enquiries in it: a clinic whose site is in Arabic but cannot reply in Arabic loses trust. Booking and contact forms that collect health data need a KVKK-compliant privacy notice and, where required, explicit consent.
Which language are meetings held in?
Meetings are held in Turkish; correspondence and deliverables are handled in the language of your choice with translation support. Quotes, approvals and deliveries are all kept on record in the portal.
Let's talk about your project.
Tell us what you need; we will define the scope together.