Google Business Profile
The free profile that makes a business appear in Google Search and Maps with its address, opening hours, phone number, photos and customer reviews.
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Why it matters
In local searches, most users decide without visiting the website, based on the profile details and reviews. A complete, up-to-date profile directly increases calls, direction requests and site visits. It is important that the business owns the profile and updates it regularly.
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Example
A café forgets to update its opening hours on its profile for a holiday; customers who come without knowing it is closed write negative reviews. The next holiday, special hours are entered in advance.
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Common mistake
Having the profile created under an agency's or employee's name. The business's own account should be the owner of the profile; otherwise access can be lost when the relationship ends.
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Related terms
Related services and guides
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