Remarketing
Showing ads again to people who have already visited your site, within the limits of the consent they gave.
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Why it matters
Most visitors do not buy or fill in a form on their first visit. Remarketing reminds these people who already know your site and brings them back; because it reaches an audience that has shown interest, it is usually more efficient. It must stay within the cookie and tracking consent people have given.
- 02
Example
Visitors who added a product to their basket but did not check out see ads over the following days that remind them of the product and the delivery terms. Some of them come back and complete the purchase.
- 03
Common mistake
Showing the same ad to the same person for weeks, even after they have bought. Frequency should be capped and buyers removed from the list; otherwise the ads become annoying and harm the brand.
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Related terms
Related services and guides
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