I run an 8-room boutique hotel in Tuscany. Our occupancy is pretty solid during the season but nearly 80 percent of our bookings come through major travel booking portals. With an average rate of 140 euros per room per night, paying an 18 to 20 percent commission on every reservation has become a massive financial drain. Almost 15.000 euros a year goes straight to these middlemen.
We have our own website with nice photos our phone number, and a basic contact form. A digital agency I spoke with told me I absolutely need to integrate a booking engine into my site. Frankly, I don't really get the difference between a booking engine and the contact form I already have.
For an eight-room property, is software like this really necessary, or is the agency just trying to drum up extra work? If I set this up will people actually start booking directly through our website?