Product feed
A structured file listing a shop's products with name, description, price, availability, image and identifiers, sent to advertising and comparison platforms.
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Why it matters
Shopping ads have no keywords; Google decides which product to show for which search by looking at the feed. Descriptive product titles, the right category and complete attributes directly increase visibility. The feed must update automatically with changes on the site.
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Example
In a shop's feed, product titles consist only of model codes. Once the titles are rewritten to include brand, product type, colour and size, impressions and clicks on Shopping ads increase.
- 03
Common mistake
Preparing the feed once and updating it by hand. As prices and stock change, the feed goes stale and ads start showing sold-out products.
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Related terms
Related services and guides
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