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Opening an online store after running a brick-and-mortar shop: what order should we handle things in?

MMurat Z***Member
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Field sales representative
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Glass
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chain store
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Jan 2025
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27
#1

weve been running a glassware and kitchenware shop in Kadıköy for eight years. we carry around 1,200 SKUs in our brick-and-mortar store. last month we decided to take our first concrete step toward opening an online shop and set aside an initial budget of 85,000 TL for the transition. but when it comes to the roamap everyone suggests a different sequence.

the web developer we're close to hiring wants us to pick a website theme right away photograph all products and enter them into the system... our accountant says we first need to upgrade our e-fatura infrastructure and company NACE activity codes. meanwhile, fellow shopkeepers tell us it's a mistake to spend a dime on software before locking in virtual POS processing fees and courier contracts with volume commitments.

will trying to migrate all 1,200 products online on day one drain our budget and bandwidth? like in the chain of inventory sync virtual POS, courier agreements and product listing, what should come first?

VVeli T***Member
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Human Resources Specialist
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Agriculture
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120-person company
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Apr 2023
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1
Most Helpful#2

Short answer: When launching an online store, the first step is sorting out legal and accounting infrastructure, followed by securing courier and virtual POS agreements. Product uploads and site design must only begin after this operational backbone is established, and you should launch with just 50 to 100 top sellers, not your entire inventory.

The biggest mistake brick-and-mortar retailers make is trying to push all 1,200 products live on day one. That traps you in a three-month bottleneck of product photography, copywriting, and inventory matching. Instead, start by choosing an invoicing and bookkeeping tool that supports e-fatura and syncs stock across your store and website. A pot sold at your register must automatically deduct from web inventory; otherwise, you'll be canceling orders within week one.

Second step: meet with courier companies for small-business tier pricing, establish volumetric weight tiers (desi), and get rates from a payment gateway. Once you've chosen your ecommerce platform (open source or SaaS), launch with only your top 50 fastest-moving items that have low breakage risk in transit. As your fulfillment, packing, and invoicing muscle memory develops, you can roll out remaining products in batches.

OOya B***MemberCommunity member
Joined
May 2023
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43
#3

Build the sequence step by step: First comes tax office and NACE code updates plus the switch to e-fatura. Next secure virtual POS approval from your current physical POS banks or payment aggregators. Then lock in a fixed-desi courier deal. Building the ecommerce site and listing inventory comes dead last.

Edit: asked below, I wrote the answer in the second message.

CCansuMember
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Digital marketing specialist
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Jan 2024
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128
#4

We made this exact mistake with 2,400 stationery items. We stalled for 4 months trying to list everything and burned 30,000 TL on product photography. Once live, 80% of our orders came from just 35 SKUs. Definitely do not exceed 50 top items at the start.

KKadirMember
Job title
Shipping company
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family business
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Jul 2024
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92
#5

Before giving any cash to a developer, go tour courier branches tomorrow morning. You're selling glassware; get their breakage liability terms and shipping rates for 1-3 desi packages in writing. You can't price products online without knowing your fulfillment costs.

NNeslihan T***MemberCommunity member
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Nov 2022
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226
#6

Three critical things you can't afford to overlook: 1) Bubble wrap and box packaging costs for breakables, 2) Paying two-way freight on customer returns, 3) Payout settlement delays vs. gateway commission rates on virtual POS.

CCaner B***Member
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#7

Your accountant is right. Without e-fatura you can't generate the legally required barcoded waybills and invoices for shipping couriers. Try managing web orders with old-school paper receipt pads and you'll hit a dead wall at the packing station by order #20.

BBurcu A***Member
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Operations director
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Cosmetics
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regional distributor
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5

Doki · Mobile app · 2026

#8

Don't be intimidated at all but don't rush into it either. Your brick-and-mortar experience is a huge plus. btw just don't try to put every single shelf from your store online right away; test the waters first with products that are easy to ship.

YYakupMember
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Cargo operations
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Jun 2024
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82
#9

Inventory and e-fatura integration first, then shipping and POS agreements, and storefront design last. That's the proper order.

HHüsniye S***MemberCommunity member
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Dec 2025
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28
#10

The most overlooked point about opening an online store is this: Everything goes well for the first three months; problems arise in the fourth.

If you don't write this down from the start it leads to arguments later. tbh correct me if I'm wrong.

GGürkan B***Member
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Business Owner
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Glass
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300-person organization
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106

Doki · Backup setup · 2024

#11

I'll try it.

MMeltemNew member
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Bookstore
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cooperative
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Sep 2024
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32
#12

I don't think this advice fits everyone. Calculate how many months you can survive without revenue, then halve that number.

If you post the result here, it will help others too.

YYavuz G***Member
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Courier coordinator
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Packaging
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family business
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45

Doki · Log management setup · 2023

#13

Here's how it went for us. Trying to do this alone is the most expensive way.

I'm also curious if anyone does it differently.

NNeslihan K***Member
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Customer service representative
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Jewelry
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a company within a holding
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Aug 2023
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405
#14

I'd say don't rush. If it's your first time, start small; scaling comes later.

I'm also curious if anyone does it differently.

OOya Y***Member
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Content Editor
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chain store
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129

Doki · Infrastructure migration · 2024

#15

let's separate the concepts, they're getting mixed up but i mean when making a decision also write down the cost of reversal.

this is my opinion I'm not claiming it's absolute truth.

LLeyla K***Expert
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Store associate
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Energy
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20-person company
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Dec 2024
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29
#16

Let me share what happened to me; it might be useful. Everyone rushing into opening an online store gets stuck at the same point.

If I were you, I'd go this route.

EElif B***Member
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Courier coordinator
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Healthcare services
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a company within a holding
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228
#17

I'm curious too.

MMustafa G***Member
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Co-founder
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Machinery manufacturing
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boutique agency
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155
#18

Thanks for posting.

OOrhan O***Member
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Board member
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Seafood
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medium-sized business
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#19

I've been down this road, let me tell you. When making a decision, first look at what data you have on hand.

If I were you, I'd go this route.

İİlknur Y***ExpertCommunity member
Joined
Oct 2023
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19
#20

Could you elaborate on that? Measure first, then divide... When the order is right, the debate ends.

Proven by experience.

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