Title tag
The text defined in a page's HTML that usually appears as the clickable headline in search results and as the page name in the browser tab.
- 01
Why it matters
The title is the first thing users see in a search result and directly affects whether they click. Short titles that put the searched phrase first, describe the page accurately and place the brand name at the end work best. Google can rewrite titles it finds inconsistent with the page.
- 02
Example
A service page's title is changed from “Home – Company Name” to “Corporate Web Design in Istanbul – Company Name”; even at the same position, the click-through rate rises.
- 03
Common mistake
Using the same title on every page or stuffing it with keywords. Every page should have its own readable title.
- 04
Related terms
Related services and guides
Let's talk about your project.
Tell us what you need; we will define the scope together.