Click-through rate
CTR · The number of clicks a search result or ad receives divided by the number of times it is shown.
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Why it matters
Click-through rate shows how many of the people who saw your result clicked it. Even at the same position, writing the title and description to answer the search better can raise clicks. The rate naturally rises with higher positions, so comparisons should be made between results at similar positions.
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Example
A guide sits in fourth place with a 1 percent rate; its title contains only the company name and a generic phrase. Once the title is rewritten to answer the search question in its first words, the rate rises clearly at the same position.
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Common mistake
Writing exaggerated or misleading titles for clicks. If visitors do not find what was promised they bounce straight back; trust and conversions are lost, and Google may rewrite the title anyway.
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Related terms
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