Keyword research
Looking at search volume is not enough; we look at the intent behind the search. We build separate keyword clusters for users who seek information, who compare and who are ready to buy.
DOKI / SEO
Content and keywords
We start from the words people type to find you. We sort those searches into topics, decide which page answers which question and write content that both readers and search engines understand.
- Keyword research
- Content plan
- On-page improvement
- Internal linking
01 / What this service includes
The right page for the right question.
Content plan and calendar
The calendar shows which content is written each month, who approves it and when it is published. Topics do not repeat one another; each fills a gap in the cluster.
On-page improvement and internal links
We rework the title, description, subheadings and image text of existing pages. Related pages are linked to one another so both readers and search engines find their way.
02 / How it works
How a topic cluster is built
A main page sits in the centre, surrounded by content that supports it; all of it is linked together.
Guide articleComparison pageFrequently asked questionsCase exampleGlossary
03 / Scope
Let's define the scope together.
We clarify the scope, deliverables and acceptance criteria together in the first meeting. The written quote lists that scope item by item; if the scope changes, the quote is updated as a new version.
SEO work does not include ranking or traffic guarantees; the work done and the measured results are reported regularly.
Deliverables
- 01Keyword research
- 02Content plan
- 03On-page improvement
- 04Internal linking
04 / Process
How we move forward, step by step.
Each step ends with something concrete in your hands; we move on with your approval.
- 01
Analysis
We examine the current state with data and find the real source of the problem.
- 02
Priorities
We rank findings by impact and effort and make clear what comes first.
- 03
Optimization
We make small, traceable improvements based on what we measure.
- 04
Reporting
We share what was done, the result and the next step in a plain report.
05 / Decision details
What to know before you ask for a quote.
What is included, what we need from you, timing and payment, all in one place. The exact scope and price are set in the written quote.
Included
- Keyword research, a content calendar and internal links.
- Doki writes the content.
- Each package includes a set number of content pieces a month.
Not included
- No ranking or traffic guarantee.
What we need from you
- Your priority services and target regions.
- Access to your site's admin panel or code.
Timing and delivery
- The minimum term is 6 months.
- Content work shows its effect over months.
What sets the price
- Content pieces per month.
- Length of each piece and number of languages.
- We respond to every request within 12 hours.
- Meetings are held in Turkish; correspondence and deliverables are handled in the language of your choice with translation support.
- We work in person in Istanbul and remotely across Türkiye and worldwide.
06 / FAQ
The questions on your mind.
Tell us what you need; we will define the scope together.
Tell us about your projectDo you write the content with AI?
We may use tools during research and drafting, but every piece is written and verified by a person who knows the subject and is published with your approval. Copy that does not know your business convinces neither search engines nor readers.
Do you guarantee the top position?
No. Search engines decide rankings; promises of a specific position are not realistic. We focus on measurable improvements.
When do results show?
SEO is lasting work that takes time. Early technical fixes show within weeks; content work shows within months.
Let's begin
Let's talk about your project.
Tell us what you need; we will define the scope together.