Search engine results page
SERP · The page a search engine shows after a search; besides organic results it can contain ads, maps, images, frequently asked questions and AI summaries.
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Why it matters
The results page is no longer just ten blue links; on the same search, ads, the local map pack and answer boxes can push organic results down. Looking at which elements appear before targeting a keyword shows which content type and format stand a chance.
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Example
A search for “dental clinic Kadıköy” shows ads and the map pack at the top, with organic results below the fold. For this search, strengthening the Business Profile first brings more customers than focusing only on the website page.
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Common mistake
Judging rankings only by the organic position number. Even the first organic result can sit below ads and answer boxes and get few clicks.
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Related terms
Related services and guides
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