AI Overviews
The summary answer Google shows above the results for some searches, compiled with AI from several sources, together with links to the sources it relies on.
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Why it matters
In informational searches users may click results less when they get the answer from the summary; on the other hand, being shown as a source in the summary is a new channel of visibility. No special markup is needed to appear in it; clear, trustworthy content that can appear in search results can be chosen as a source.
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Example
For the search “how long does a penetration test take”, the summary lists the factors that affect duration and shows three sources that answer the question clearly; one of them is a guide that gives the answer plainly in its first paragraph.
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Common mistake
Producing separate, low-quality pages just for AI summaries. The summaries draw on pages evaluated by the normal search systems, and the same quality rules apply.
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Related terms
Related services and guides
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