Product detail page
PDP · The page that contains a product's images, description, price, options, stock status and add-to-basket button.
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Why it matters
The product page is where the buying decision is made; customers judge a product they cannot touch from images, description and reviews. Quality images, size and material information, delivery time and return terms answer their questions in advance. The same page also brings traffic from product searches in search engines.
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Example
A furniture shop adds dimension drawings, fabric close-ups and delivery times to its product pages. Size-related returns decrease and questions to customer service drop.
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Common mistake
Copying the manufacturer's description word for word and settling for one small image. It makes the buying decision harder and makes the page indistinguishable from other sellers in search results.
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Related terms
Related services and guides
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