Generative engine optimisation
GEO · Work aimed at getting a brand and its content mentioned correctly and cited as a source in generative AI answers such as ChatGPT, Gemini, Perplexity and Google's AI summaries.
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Why it matters
Users increasingly ask AI assistants their questions, and brands the assistant recommends can be chosen even if they are not top in search. These answers rely heavily on clear, verifiable and consistent information: plain definitions, real data, expert identity and brand details that appear the same way across different sites become important.
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Example
An agency adds a clear two-sentence definition at the top of each service page, shows the factors that drive price in a table and updates its company details consistently across directories. A few months later, AI assistants start citing the agency as a source for related questions.
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Common mistake
Using hidden text, exaggerated claims or fake reviews aimed at tricking AI. These methods break search rules and can lead to your brand being mentioned with wrong information.
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Related terms
Related services and guides
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