Google Merchant Center
The Google service where product information is uploaded and used in Shopping ads and free product listings.
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Why it matters
Your products can appear with image, price and shop name in Google Shopping and search results; free listings bring traffic even without an ad budget. Product information must match the site exactly and return and shipping policies must be stated clearly for the account to be approved.
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Example
A shop connects its product feed to Merchant Center and turns on free listings. Within a month, ad-free visitors start arriving from the Shopping tab; Shopping ads are then launched from the same feed.
- 03
Common mistake
Not keeping price and stock information in the feed up to date. Products whose price does not match the site are disapproved, and repeated mismatches can get the account suspended.
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Related terms
Related services and guides
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