01 / Glossary
Pillar page
A comprehensive hub page that summarises all the important aspects of a topic and links to supporting content for the details.
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Why it matters
A pillar page answers broad searches and becomes the centre of the topic cluster. Readers see a map of the topic on one page and go into detail wherever they like. Keeping this page current and well organised affects the value of the whole cluster.
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Example
A “website security” page briefly explains SSL, updates, backups, firewalls and penetration testing, linking from each heading to a detailed guide and a glossary page.
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Common mistake
Turning the pillar page into a long wall of text without headings or links. Neither readers nor search engines can find their way around it.
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Related terms
Related services and guides
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