Audience plan
We build separate audiences from your existing customers, your site visitors and interests. What each audience is for, and which message it sees, is written down from the start.
DOKI / Advertising
Advertising · Meta Ads
To appear before the right person with the right visual on Facebook and Instagram, we plan the audience, the creative versions and conversion measurement together. Each month you see plainly what worked and what was paused.
- Audience plan
- Creative versions
- Conversion plan
- Monthly report
01 / What this service includes
Audience, creative and measurement work together.
Creative versions for each placement
Feed, stories and reels do not carry the same visual the same way. We prepare versions with the ratio, copy length and first second considered for each placement, and submit them for your approval before launch.
Conversion plan
Likes and views alone are not a business result. We connect the real events on your site to the platform securely and judge campaigns by those events.
02 / How it works
Audience layers
Four layers are built from the warmest audience to the broadest; each has its own message and budget share.
Existing customers
Site visitors
Lookalike audiences
Interest audiences
03 / Scope
Let's define the scope together.
We clarify the scope, deliverables and acceptance criteria together in the first meeting. The written quote lists that scope item by item; if the scope changes, the quote is updated as a new version.
Ad spend is paid straight to the platform; Doki only receives a fixed monthly management fee, which includes visuals and copy. The minimum term is 3 months.
Deliverables
- 01Audience plan
- 02Creative versions
- 03Conversion plan
- 04Monthly report
04 / Process
How we move forward, step by step.
Each step ends with something concrete in your hands; we move on with your approval.
- 01
Planning
We prepare a plan with the schedule, owners and interim deliveries.
- 02
Creative
We prepare message, visual and format for the audience and submit them for your approval.
- 03
Optimization
We make small, traceable improvements based on what we measure.
- 04
Reporting
We share what was done, the result and the next step in a plain report.
05 / Decision details
What to know before you ask for a quote.
What is included, what we need from you, timing and payment, all in one place. The exact scope and price are set in the written quote.
Included
- Facebook and Instagram campaigns, audience planning and conversion tracking.
- Creative versions for different audiences.
- Ad accounts are opened in your name; Doki works with manager access.
- Ad visuals and copy are included in the management fee.
- A monthly report.
Not included
- Ad spend: you pay it straight to the platform, not to Doki.
- No guarantee of sales or conversion numbers.
What we need from you
- Admin access to your Facebook Page and Instagram account.
- Your goals, target regions and monthly ad budget.
- Access to your site to set up conversion tracking.
Timing and delivery
- The minimum term is 3 months.
What sets the price
- A fixed monthly management fee.
- Number of campaigns, markets and languages.
- We respond to every request within 12 hours.
- Meetings are held in Turkish; correspondence and deliverables are handled in the language of your choice with translation support.
- We work in person in Istanbul and remotely across Türkiye and worldwide.
06 / FAQ
The questions on your mind.
Tell us what you need; we will define the scope together.
Tell us about your projectDo you also produce the ad visuals?
Yes. We prepare the ad visuals and copy; creative production is included in the management fee. If you already have visuals, we can work with them too and adapt them to the placements.
Do you also manage TikTok, Snapchat and VK ads?
Yes. We set up and manage video-led campaigns on TikTok and Snapchat, and VK Ads campaigns for the Russian-speaking market. The working model is the same: the accounts are opened in your name, spend is paid directly to the platform, creative versions are included in the management fee and results are reported every month.
Is the ad budget paid to Doki?
No. The media budget is paid straight to the ad platform; Doki only receives a fixed monthly management fee.
Let's begin
Let's talk about your project.
Tell us what you need; we will define the scope together.