Event plan
We name the actions that truly matter on your site one by one: product view, add to cart, form submit, purchase. Each event's name, trigger and payload is gathered in one document.
DOKI / Advertising
Advertising · Measurement report
A budget cannot be managed without knowing which ad, which page and which step works. We set up the measurement plan, prepare tracking that respects consent choices, and turn the data into a report you can decide on.
- Measurement events
- Funnel analysis
- Experiment plan
- Measurement report
01 / What this service includes
Measure correctly first, optimise second.
Funnel analysis
We see at which step visitors give up and look into why: a slow page, a complex form or missing information. The findings become an improvement list ordered by impact.
Experiment plan
We learn whether a change works not from opinions but from a controlled test. Each experiment's hypothesis, duration and success criterion is written down before it starts.
02 / How it works
The path the data takes
A click passes four stops before it becomes a line you can decide on.
- 01Event on the site
- 02Tag and consent check
- 03Analytics and ad platform
- 04Decision report
03 / Scope
Let's define the scope together.
We clarify the scope, deliverables and acceptance criteria together in the first meeting. The written quote lists that scope item by item; if the scope changes, the quote is updated as a new version.
Ad spend is paid straight to the platform; Doki only receives a fixed monthly management fee, which includes visuals and copy. The minimum term is 3 months.
Deliverables
- 01Measurement events
- 02Funnel analysis
- 03Experiment plan
- 04Measurement report
04 / Process
How we move forward, step by step.
Each step ends with something concrete in your hands; we move on with your approval.
- 01
Analysis
We examine the current state with data and find the real source of the problem.
- 02
Priorities
We rank findings by impact and effort and make clear what comes first.
- 03
Optimization
We make small, traceable improvements based on what we measure.
- 04
Reporting
We share what was done, the result and the next step in a plain report.
05 / Decision details
What to know before you ask for a quote.
What is included, what we need from you, timing and payment, all in one place. The exact scope and price are set in the written quote.
Included
- An event plan: which clicks, forms and sales are measured.
- Conversion links between your analytics and ad platforms.
- A measurement report and funnel analysis.
What we need from you
- Access to your site to set up conversion tracking.
- Access to your analytics and ad accounts.
What sets the price
- Number of events and platforms to track.
- We respond to every request within 12 hours.
- Meetings are held in Turkish; correspondence and deliverables are handled in the language of your choice with translation support.
- We work in person in Istanbul and remotely across Türkiye and worldwide.
06 / FAQ
The questions on your mind.
Tell us what you need; we will define the scope together.
Tell us about your projectAre visitors who decline cookies measured?
No, they are not measured at a personal level. Tracking works according to the visitor's consent choice; without consent the related tags do not fire. The resulting gap is stated openly in the report.
Is the ad budget paid to Doki?
No. The media budget is paid straight to the ad platform; Doki only receives a fixed monthly management fee.
Do you guarantee results?
No. Ad results depend on many factors such as market, budget and offer; no specific number of sales or conversions is promised.
Let's begin
Let's talk about your project.
Tell us what you need; we will define the scope together.