Landing page
The page a visitor from an ad or campaign lands on first, focused on a single goal; it should keep the promise the ad made, in the same words.
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Why it matters
A landing page is designed to meet the expectation of the person who clicked an ad and lead them to a single action. If the promise in the ad is not met in the first view of the page, visitors go back and the money paid for the click is wasted. A simple layout, a clear offer, trust signals and fast loading directly affect conversions.
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Example
Someone who clicks an ad for “same-day boiler service in Ankara” lands on the company's general home page and cannot find what they wanted. Once the ad points to a page that repeats the same promise in its heading and puts the call button first, calls go up.
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Common mistake
Sending every ad to the home page, or loading the landing page with menus, many links and several offers. Every extra option pulls visitors away from the main action.
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Related terms
Related services and guides
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