Influencer marketing
Promoting a product or service through social media content creators who have influence over a particular audience.
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Why it matters
The right content creator reaches a trusted audience the brand could not reach on its own. What matters is not follower count but audience fit and genuine engagement. In Turkey the Advertising Board's guidelines for social media influencers, and the rules of many countries, require paid collaborations to be clearly labelled as advertising.
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Example
A skincare brand works with five smaller content creators whose audiences fit the product instead of one celebrity. Each gets a unique discount code, so it is clear which collaboration brings sales.
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Common mistake
Choosing a content creator by follower count alone without checking the audience's country, age or genuine engagement.
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Related terms
Related services and guides
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