E-mail marketing

Building relationships and sales by sending newsletters, campaigns, reminders and personalised content to subscribers who have given consent.

01
Why it matters
An e-mail list is the brand's own channel; it is not affected by algorithm changes and allows regular communication at low cost. Success depends on valid consent (İYS in Turkey, GDPR and ePrivacy rules in the EU), a clean list, e-mail authentication settings and relevant content.
02
Example
A B2B software company sends a short monthly newsletter containing a single practical guide. A significant share of its quote requests come from newsletter subscribers.
03
Common mistake
Buying a ready-made e-mail list. It breaks consent rules, increases complaints and quickly destroys sender reputation.
04
Related terms
Related services and guides
- Software · CRM and custom management
- Email security check: SPF, DKIM, DMARC
All terms

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