Cross-platform development
Developing a mobile app from a shared codebase instead of writing it separately for iOS and Android; the alternative to native development.
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Why it matters
A shared codebase lowers development and maintenance costs and lets features ship on both platforms at the same time. For apps needing heavy graphics, advanced device features or a platform-specific experience, native development can offer better performance and fit.
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Example
A loyalty card app is built cross-platform, and the iOS and Android versions launch on the same day. Only for wallet integration is a small native component written for each platform.
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Common mistake
Choosing based only on the initial development cost. The device features and performance the app will need in future must also be taken into account.
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Related terms
Related services and guides
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