App store optimisation
ASO · Work done to make a mobile app more visible in App Store and Google Play searches and to increase the download rate of people who see its page.
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Why it matters
A significant share of apps are found through in-store search. The app name, subtitle, keywords, screenshots, ratings and reviews affect both ranking and the decision to download. Writing separate store listing text for each language and country increases visibility.
- 02
Example
A fitness app replaces its screenshots, which showed a list of features, with visuals showing the result users will get, and adds a German store listing. The download rate among people who see the page rises.
- 03
Common mistake
Never updating the store listing after launch and not replying to negative reviews. Ratings and reviews directly affect the decision to download.
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Related terms
Related services and guides
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