Call tracking
Methods and tools used to measure which ad, campaign or page phone calls come from.
- 01
Why it matters
In many service businesses customers call instead of filling in a form; if calls are not measured, the most efficient campaigns can look like failures. Call extensions in ads, phone clicks on the site and counting calls over a certain length as conversions make real demand visible.
- 02
Example
A plumbing firm's ad report shows almost no forms. Once phone clicks on the site and calls longer than 60 seconds are defined as conversions, it turns out the campaign brings 40 customer calls a month.
- 03
Common mistake
Counting every phone click as a conversion. When accidental taps and short calls are counted too, the campaign looks better than it is; a threshold such as call length should be used.
- 04
Related terms
Related services and guides
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