Branded search
Searches in which users type the brand or product name directly into the search engine.
- 01
Why it matters
Branded search is one of the most concrete signs of awareness, and visitors from these searches convert well. Other marketing work often shows its results as more branded searches. Because competitors can advertise on your brand name, it is important to stay visible on these searches.
- 02
Example
After starting a podcast sponsorship, a brand sees in Search Console that searches for its name have doubled; it becomes clear the sponsorship worked even though it brought no direct clicks.
- 03
Common mistake
Counting sales from branded searches as the success of advertising campaigns. These people were already looking for the brand; campaigns should be judged separately on non-brand searches.
- 04
Related terms
Related services and guides
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