Backlink
A link from another website to yours; search engines use it as one of the signals that others find the content valuable.
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Why it matters
Links from relevant, trustworthy sites help your pages get found and gain authority. What matters is not how many links there are but whether they were given naturally and for a real reason. Useful tools, original data and good guides earn links on their own.
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Example
A free e-mail security tool published by a company is recommended on several technology blogs and on a university's IT page. These links bring visitors directly and increase the site's visibility in search.
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Common mistake
Buying links or joining link networks. This breaks Google's spam policies; the links can be ignored or the site penalised through a manual action.
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Related terms
Related services and guides
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