01 / Glossary
Anchor text
The visible, clickable text of a link; it tells readers and search engines what the linked page is about.
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Why it matters
Descriptive anchor text lets visitors understand where they will go and helps search engines associate the target page with the right topic. Text such as “click here” carries no information. Screen reader users also often hear the links on a page by their text alone.
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Example
A blog post's “click for details” link is changed to “guide to opening an online store”. Readers see what the link promises and the guide is more clearly associated with that topic.
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Common mistake
Repeating the exact same keyword in every link. Unnatural, repeated anchor text looks artificial; it should fit the context and vary.
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Related terms
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