Marketing automation
Automatically sending marketing messages such as e-mails, SMS and notifications according to pre-set rules based on a person's behaviour or a specific time.
- 01
Why it matters
Automation sends the right message at the right moment without manual effort: welcome series, abandoned cart reminders, post-purchase review requests. Every flow must follow consent rules, sending frequency should be capped and people should leave the flow once they take the intended action.
- 02
Example
A customer who abandons their cart receives a reminder two hours later and a second reminder the next day. The flow stops the moment the customer completes a purchase.
- 03
Common mistake
Not adding stop conditions to flows. Customers who have already completed their purchase keep receiving “complete your order” messages.
- 04
Related terms
Related services and guides
Let's talk about your project.
Tell us what you need; we will define the scope together.