Local SEO
Work to make a business appear in searches made in its city or neighbourhood, especially in map results and the local pack.
- 01
Why it matters
Searches with “near me” or a city name come from people who want a service right away, and they convert well. In local results, proximity, relevance and prominence decide: a properly completed Business Profile, consistent address and phone details and real customer reviews are the most important steps.
- 02
Example
A car repair shop updates its services, opening hours and photos on its Business Profile, asks customers for reviews and replies to every review it gets. Within a few months it starts appearing in the map pack for “car repair” searches in its neighbourhood.
- 03
Common mistake
Creating profiles with fake addresses or virtual offices for branches that do not exist. This breaks Google's rules and can get the profile suspended.
- 04
Related terms
Related services and guides
Let's talk about your project.
Tell us what you need; we will define the scope together.