Instalment payments
Splitting the amount of a card purchase into payments over several months; in e-commerce it is done through options offered by banks and payment providers.
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Why it matters
In Turkey, instalments directly affect the buying decision, especially for high-value purchases. Showing instalment options on the product page can increase conversions. But instalment sales can cost the business more than single payments; deferral costs and commissions must be factored into pricing.
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Example
An electronics shop adds a table to its product pages showing how many instalments are available with which card. The add-to-basket rate rises for high-priced products.
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Common mistake
Offering long instalment plans on every product without reflecting their cost in pricing. Sales may rise, but the profit margin quietly melts away.
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Related terms
Related services and guides
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