01 / Glossary
Editorial calendar
A plan showing which content will be published on which channel, when and by whom.
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Why it matters
An editorial calendar keeps content coming out regularly, aligned with campaigns and seasons, and prevents last-minute rushes. Seasonal content can be planned months ahead, and the team knows who is preparing what by when.
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Example
A shop plans its sale-season content two months in advance: the guide article, e-mail series and social media posts are ready before the season starts.
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Common mistake
Listing only titles in the calendar without an owner or deadline. Planned content keeps getting postponed.
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Related terms
Related services and guides
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