Just got our SEO keyword analysis report — how should I filter and prioritize the keywords?

When filtering a list like this, we always use a 3-part filter: 1) Commercial intent: Is the user ready to pull out their wallet when searching this term? 2) Existing URL status: Do you already have a live product or category page that satisfies this query? 3) Value per click: If the SERP is packed with ads, that keyword converts—bump it to the top.

On our own e-commerce store, we picked only 35 keywords initially out of a 900-word report. All of them were long-tail with clear buying intent. By the end of three months, we hit the top 5 for 22 of those keywords, and organic revenue saw a solid rebound compared to the previous quarter.

Don't trust keyword difficulty scores blindly. Most tools calculate those scores based purely on broad backlink profiles. Search the target query yourself on Google; if page one is completely dominated by giant marketplaces and legacy brands, push that keyword to the very bottom of your list.

definitely dont delete keywords that show zero or 10 search volume. people searching for custom sizes or bulk b2b furniture orders usually search with very specific queries. low volume but high aov keywords are total lifesavers in the first three months.

Open your sheet and filter for rows containing "price" "prices", "wholesale", "buy", or "models". You'll probably be left with around 100-150 keywords. Use your 15,000 TL budget to rewrite the descriptions for the main category pages matching those terms, then monitor the results.

The biggest mistake beginners make is starting with blog posts. An SEO keyword analysis isn't done just to order articles. The primary job of that data is structuring your site architecture. If your categories don't properly reflect the hierarchy in your keyword list, writing content is just an exercise in futility.

edit: I wrote something wrong above, sorry about that.

Does the report highlight which keywords are driving direct traffic to your competitors? Specifically, can you see where boutique manufacturers of a similar scale are gaining organic traction? If that breakdown is missing, narrowing down the list might take a bit longer.

I'm a small business, let me explain from my side. A competitor's ranking might come from years of accumulation, not just their content.

Hope this helps.

We experienced almost the exact same thing last year. The biggest time-waster for us was not knowing who had the final say.

Solutions that work at a small scale collapse when you grow; I learned this late. Good luck with that.

Generally correct, but one part is missing. Start with a small trial; don't commit to everything at once.

Hope this helps.

Timely topic. Speed is a threshold issue; if you're already fast, making it faster changes nothing.

When making decisions, write down the worst-case scenario too, not just the best. Hope this helps.

Yes, thats exactly how it is with seo keyword analysis. Just because everyone does it doesnt mean its right.

Good luck with that.

Here's how it went for us. Trying to do this alone is the most expensive way.

The real issue isn't the number but what it's based on. If I were you I'd go this route.

If you're going this route, sort this out first. Hasty decisions become decisions you have to fix six months later.

Just because everyone does it doesn't mean it's right. If you post the result here, it will help others too.

Timely topic.

You're right.

I went through the same thing two years ago. Just because everyone does it doesn't mean it's right.

If I were you, I'd go this route.

We need to take it step by step. The answer varies greatly by industry; there is no one-size-fits-all rule.

When making a decision, first look at what data you have on hand. Good luck with that.