We’re generating our ad creatives with AI — what gets noticed, and what causes problems?

We ran an A/B test last month: The ad with a fully AI-generated model's face had a 1.8% CTR, but conversions tanked at 0.6%. A raw smartphone shot taken by a real customer in their bathroom got a 1.4% CTR, yet conversion hit 2.1%. Consumers see right through that fake perfection.

4 giveaways users instantly spot: 1) The angle of the bottle's shadow doesn't match the room's light source, 2) Blurriness around the model's fingers or nail beds, 3) Droplets of cream or serum defying basic physics, 4) Garbled, drifting letters on the French product label.

imo using ai faces for cosmetics is straight-up suicide. nobody is gonna buy face cream used by a plastic looking girl. use ai for leaves or nature backgrounds but keep the people 100% real.

Don't have AI generate the product directly. Take a 4K studio shot of your product with a transparent background. Use inpainting in an AI tool solely to generate the background, then composite your actual product image onto it. Manually add a shadow layer as well to match the light source.

The classic blunder of pinching pennies over 50 euros per visual only to waste a 2,500-euro ad budget. When people see six-fingered models holding face creams with crooked labels, they assume the brand is sketchy; no wonder conversions tanked.

i get the budget constraints pouring money into a designer for every single campaign is tough. but imo hire a graphic designer to build templates for 2-3 core concepts a week. then generate the background variations within those templates yourself... putting everything on complete autopilot kills the soul.

Is the issue really the visual, or the offer on the landing page? If people are clicking the creative, that means the hook works. If they land on the site and don't find that polished vibe from the ad, or if shipping costs are too high, they'll abandon the cart; let's not instantly blame the visuals.

With your current budget, here's your best bet: shoot a video of the product on your phone in natural daylight, then use AI to drop a clean bathroom texture behind it. Instead of a static AI banner, slightly dynamic, organic video ads build way more trust in French e-commerce right now.

Same here. Any comment made without a control group is just a guess.

Proven by experience.

I partly agree, partly disagree. Don't trust anyone who gives guarantees; there are no guarantees in this business.

If you don't write this down from the start, it leads to arguments later. Just leaving this note, it might be useful.

I'd appreciate it if you shared the outcome.

To get into the details: Internal linking is the cheapest and most neglected task.

If I were you, I'd go this route.

i didn't know that.

Good call starting this thread.

Noted thanks.

i'm a smmall business, let me explain from my side and hasty decisions become decisions you have to fix six months later.

everythiing goes well for the first three months; problems arise in the fourth... i mean correct me if I'm wrong.

Thanks for posting.

There's a common mistake people make when doing this. When making decisions, write down the worst-case scenario too, not just the best.

If you have questions write them; I'll answer as best I can.