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Built a landing page with AI: Why am I getting zero leads?

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Doki · KVKK compliance consulting · 2024

#1

we provide professional deep cleaning and floor maintenance services for commercial offices and medical clinics in Moscow. to save on web design and copywriting, I used generative AI tools to build the entire landing page for our new service; headlines value propositions, form copy and even the layout were fully generated by AI.

we launched the page and kiked off search ads. honestly over two weeks we spent roughly 65,000 RUB and got 410 qualified clicks then yet, despite those 410 visits the total number of submitted quote forms is exactly zero... we got a single phone call, and that turned out to be an ad agency pitching us.

cTR inside the ad dashboard looks decent but analytics show users only stay on the site for an average of 13-15 seconds before bouncing then anyway how do I pinpoint what's killing conversions on this AI-generated page and where should I start checking?

AAycan P***Member
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Most Helpful#2

Short answer: AI usually produces abstract, generic copy that sounds polished but fails to build trust. Generating 410 clicks over two weeks with zero conversions and a 13-15 second average session duration means visitors aren't finding the concrete solution they clicked for above the fold.

Start by evaluating how specific your copy is. AI tends to spit out meaningless clichés like "flawless hygiene, innovative solutions, unmatched quality." An office manager looking for B2B cleaning wants base pricing per square meter, specific equipment brands used, proof of staff vetting and insurance, and real photos of completed jobs. Strip out the adjectives and replace them with numbers and concrete guarantees.

Next is technical execution. Test the form submit button on various mobile devices and make sure your form fields aren't unnecessarily long. The headline visitors see upon landing must match the exact intent of the search query they clicked on.

Finally, set up a heatmap and session recording tool. See whether users even scroll past the first fold, or if they get stuck on a specific field. Bounces under 15 seconds usually mean either mobile load times exceed 3 seconds, or the hero section feels completely irrelevant to what they searched.

MMert K***Expert
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#3

An average session time of 13-15 seconds points to a technical issue. Check page speed on mobile. AI landing page builders sometimes inject bloated scripts and uncompressed assets. If the page takes 4 seconds to load on mobile, users bounce before even seeing the content.

MMert P***Expert
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#4

Three quick tweaks to lift conversions immediately: 1) Cut the form fields down to just name and phone number. 2) Swap vague CTA buttons like "Contact Us" for something specific like "Get a Quote in 15 Minutes." 3) Add real before-and-after photos from actual office jobs.

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#5

Last month we used AI to write our warehouse shelving page. The copy read like a glossy corporate brochure, but it brought in zero leads. We scrapped all the fluff, put "Same-day site survey, installation in 48 hours", added warehouse floorplans, and got our first order two days later.

KKader K***Member
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#6

Spending 65,000 RUB for 410 clicks means you're paying around 158 RUB per click. In B2B cleaning, a typical conversion rate should be at least 2% to 4%. With a proper setup, you should have collected 8 to 16 lead forms by now.

edit: typed from phone, sorry for typos.

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Doki · Brand identity · 2025

#7

check if the form the ai generated is overflowing off-screen on mobile. have u actually tried submitting a quote yourself from a phone?

TTülay K***MemberCommunity member
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#8

Is your ad headline an exact match for the landing page's main headline? If you promise "emergency office cleaning" in the ad but the page hits them with generic "industry leaders in cleaning" copy, visitors will bounce immediately.

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#9

If you tell the AI "write me an impressive B2B cleaning page," it'll spit out fluff like "synergistic hygiene ecosystem." Nobody fills out a form to buy synergy; they want to know if the cleaning crew is certified.

AAhmet Z***MemberCommunity member
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#10

This thread is archived. Discussing numbers without verifying the measurement setup is a waste of time.

A page that answers one question works better than one touching on five topics. If I were you, I'd go this route.

ZZehra C***Member
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#11

I have a question, don't want to go off-topic though. If you get three different answers on a topic the question was asked wrong.

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Doki · Mobile app · 2023

#12

I have a question. Everyone rushing into landing page with AI gets stuck at the same point.

Internal linking is the cheapest and most neglected task. anyway this is my opinion I'm not claiming it's absolute truth.

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#13

i partly agree partly disagree but hasty decisions become decisions you have to fix six months later.

if I were you, Id go this route.

BBerkMember
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Doki · Incident response support · 2026

#14

I agree, and I'd like to emphasize that. People defend habits, not processes. Resistance comes from there.

Hope this helps.

HHakkıMember
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#15

There is something to watch out for. If you get three different answers on a topic, the question was asked wrong.

Of course, it varies if your situation is different.

VVeli T***MemberCommunity member
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#16

I went through the same thing.

İİlknur S***MemberCommunity member
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#17

We got stuck at the same point for a while. Most time waste accumulates in tasks waiting for approval.

Any comment made without a control group is just a guess. Hope this helps.

MMerve B***Member
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#18

I have a question don't want to go off-topic though. The real issue isn't the number but what it's based on.

If you have questions write them; I'll answer as best I can.

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Doki · Phishing awareness training · 2023

#19

I agree.

RRabia Z***ExpertCommunity member
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#20

Correct.

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