- Job title
- Intern
- Sector
- Accounting & advisory
- Organization type
- a company within a holding
- Joined
- Sep 2024
- Message
- 200
we're a family-owned business in Cologne selling Turkish food products wholesale and retail. our website is bilingual, running in both German and Turkish. we allocate a monthly ad budget of around 2,200 EUR. last month, we went through the Turkish conversion tracking setup steps for both search engine ads and analytics and launched the system.
however over the past few weeks, there’s been a nonsensical discrepancy between the numbers we see in the dashboard and our accounting records. i mean some days the ad dashboard doesn't log a single conversion, yet we pack 7 orders from the warehouse. on other days the dashboard shows 9 purchase conversions but payments for only 2 orders actually hit our bank account.
i suspect language redirects or the multilingual cart structure might be messing up the counter. what methods should I use to test step by step whether the setup is genuinely working properly?