Doing keyword research myself — where should I start and how should I choose?

Don't pay too much mind to people saying you can't fly blind without volume data but with massive retail chains dominating furniture, don't write a single line targeting broad terms like "office desk." You'll just burn your energy and get discouraged.

When putting my own list together, I followed these three rules and saw huge benefits: 1) Map only one primary search intent per product page; don't target the same term on two different pages and cannibalize yourself. 2) Check seasonal trends for terms via Google Trends. 3) Look at the title and meta description tags of page-one competitors and note any questions they left unanswered.

For our niche products, instead of spending a 30.000 TL monthly agency budget, we spent 6 months producing content solely around long-tail keywords. We weren't even in the top 50 for broad terms, but we ranked in the top 3 for specific 4-5 word product queries, and our conversion rate hit 4,2%.

the 'people also ask' box at the bottom of google search results is literally a goldmine... turning those questions directly into blog titles and writing two clear paragraphs answering them gets you ranking within weeks.

Do you handle delivery and assembly within Bursa? If you have a local logistics advantage definitely include the city and district in your keywords. Local searches like 'Bursa office furniture' have much lower competition compared to national queries.

Open a spreadsheet right away. Set up columns for 'Keyword', 'Search Intent (Commercial / Informational)', 'Target Page', and 'Status'. Open the free Keyword Planner in the Google Ads dashboard and jot down the estimated volumes alongside them. That way, as your pages grow, you won't lose track of what you targeted where.

The most common mistake in search engine optimization is unnecessary keyword stuffing. Ensuring your copy is fluent and informative for the corporate executives purchasing your products—rather than written for search engines—is the key to long-term ranking success.

When I launched my first site, I wasted months going after massive keywords like 'best shoes' and didn't make a single penny. The moment I narrowed it down to specific product features like 'leather running shoes for wide feet', orders started rolling in that very week.

Youre right, Ive been down that road too. A page with low traffic might be reaching the right people. Look at where sales come from.

Of course it varies if your situation is different.

I don't think this advice fits everyone. The biggest time-waster for us was not knowing who had the final say.

Let me share my experience. If rankings stay the same but clicks drop, the issue isn't your page, but the search result appearance.

Correct me if I'm wrong.

I have no experience with keyword research, so I'm asking. When we decide without measuring, we always end up in the same place.

Correct me if I'm wrong.

just a heads-up. anyway just beccause everyone does it doesn't mean it's right.

correct me if I'm wrong.

I'll argue the opposite, don't get mad. Hasty decisions become decisions you have to fix six months later.

You're right. The real issue isn't the number, but what it's based on.

I agree, and Id like to emphasize that. When making a decision, first look at what data you have on hand.

Of course it varies if your situation is different.

i can't fully agree with this.. but trying to do this alone is the most expensive way.

this is my opinion I'm not claiming it's absolute truth.

Let me speak from the other side; I'm on the supplier side. Any comment made without a control group is just a guess.

If it's your first time, start small; scaling comes later. If you post the result here, it will help others too.