Google Ads says 'Conversion tracking missing' — been wrestling with this for two days, can't get it working

If your form submits via AJAX in the background, the page might not actually be reloading. Even if the URL updates to 'gracias', an inline redirect script can cut off before the conversion code has a chance to execute. Check the network tab in your browser, filter for 'googleads', and see if it returns a 200 status code.

Did you remember to disable your ad blocker when testing? If an ad blocker was running during those 3 tests, the hits never reached Google's servers in the first place. Try again in an incognito window with all extensions disabled.

Follow these three steps to pinpoint the issue: 1) Verify that the conversion action in the dashboard is set to track on page load. 2) If you set the thank-you page URL rule to exact match rather than 'contains', double-check for a trailing slash. 3) Confirm that the AW- ID inside the snippet matches your account ID digit for digit.

Last month, conversion data stopped tracking for 4 days for a similar moving company. Because we weren't using manual bidding, the algorithm went crazy and about 220 EUR out of the 850 EUR budget went down the drain on irrelevant clicks. Do not increase the budget before fixing the setup.

The 'conversion tracking missing' warning on the dashboard sometimes triggers simply because there haven't been any actual conversions from ad clicks in the past 7 days. Filling out the form via organic search might verify the tag but if there's no trigger coming from an actual ad, the system might keep throwing that warning.

Don't panic, this happens to everyone. For now, switch your campaigns from 'Maximize Conversions' to 'Maximize Clicks' or manual CPC so the algorithm doesn't drop your bids or go haywire just because it thinks there are no conversions.

Is the thank-you page being indexed directly? Sometimes search engine bots crawl that page and fire fake conversions, or on the flip side, a caching plugin might minify and break the JavaScript on the page. Do you have a cache plugin active on the site?

wish u used google tag manager instead of pasting the code straight into the header preview mode there shows u where the error is in seconds.

I think differently. Mistakes made on the google ads conversion tracking side are usually reversible but expensive.

The harder it is to reverse a decision, the slower you should make it. Of course, it varies if your situation is different.

Let's separate the concepts they're getting mixed up. The harder it is to reverse a decision, the slower you should make it.

If you post the result here, it will help others too.

Timely topic.

Thanks for posting.

I agree with this. I mean a page that answers one question works better than one touching on five topics.

Correct me if I'm wrong.

Same here.

Exactly like that. People defend habits, not processes. Resistance comes from there.

Proven by experience.

Correct.

The most overlooked point about google ads conversion tracking is this: Taking notes for two weeks yields better results than a six-month estimate.

If you have questions, write them; I'll answer as best I can.