Cold-called by an agency offering a free SEO audit — what does this actually show, is it just a sales pitch?

Log into your Search Console dashboard right now. If there are no red errors under 'Coverage' or 'Indexing', you have zero technical emergencies. As for missing alt tags, your front-desk receptionist who manages the clinic's CMS can knock those out in a single afternoon.

Plug the domain into a tool, export a PDF in three minutes, then go 'Doctor your site is on life support, pay us 25 grand a month to save it'. Neat trick tbh, zero overhead and if someone panics, that's an easy 25,000 TL in the pocket every month.

We fell into this exact trap two years ago for our clinic. Paid 20,000 TL a month for 6 months. All they sent us at the end of each month was that exact same automated PDF report turned green. Patient bookings didn't increase by even one.

Page speed could be worth looking into. Head over to Google PageSpeed Insights yourself and test the site. Check your First Contentful Paint (FCP) and Largest Contentful Paint (LCP) times. Dental clinic sites usually run slow because of massive, uncompressed filling/implant photos stuffed into hero sliders; simply compressing those images takes care of the issue.

Search engine optimization for healthcare providers is subject to the Ministry of Health's Regulation on Promotional and Informational Activities in Healthcare Services. Automated tools cannot flag demand-inducing copy or covert advertising violations. These boilerplate audits offer zero regulatory or sector-specific compliance checks.

don't work with any agency trying to close deals by cold-calling with automated bot exports. a consultant who's actually good at what they do won't be cold calling you peddling red exclamation marks anyway.

For a local clinic, your single most critical SEO asset is your local map pack profile and genuine patient reviews. A missing comma flagged in an 18-page technical report won't gain or lose you a single patient. Keep your priorities straight and don't panic.

Let me speak from the other side; I'm on the supplier side. The harder it is to reverse a decision, the slower you should make it.

Just because everyone does it doesn't mean it's right. Good luck with that.

There is something to watch out for. Any unwritten clause becomes a point of disagreement later, as both sides remember it differently.

Hope this helps.

Let me summarize the topic, since several different answers were given. When making decisions, write down the worst-case scenario too, not just the best.

Hope this helps.

Saved.

I'd say don't rush. Taking notes for two weeks yields better results than a six-month estimate.

Correct me if I'm wrong.

This is exactly what we experienced. When making decisions, write down the worst-case scenario too, not just the best.

Don't trust anyone who gives guarantees; there are no guarantees in this business. If I were you, I'd go this route.

Same here.

Ill try it.

i didn't know that.

I'd appreciate it if you shared the outcome.

Could you elaborate on that? The biggest time-waster for us was not knowing who had the final say.

Processes without records never improve, because you don't know what to fix.