I run a boutique business in Abu Dhabi selling specialty roasted coffee and gourmet treats. We sell out of our physical storefront and also ship across the UAE via our website. For the past two months, instead of paying a graphic designer for social media ads, I've been using popular AI image generators. I run a monthly ad budget of around 4,000 AED.
The visuals look incredible—steam rising from the coffee cup, perfect lighting angles, flawless colors—visually, they're spot-on. Our click-through rates aren't bad either, hovering around 1.20 AED cost per click. But when it comes to adding items to cart and checking out, sales have dropped noticeably compared to previous months. People are clicking, but they bounce without buying.
Why aren't these AI visuals I'm creating turning into sales? Does the imagery look too perfect or artificial, making people skeptical, or is there something wrong with how I'm testing this?