I'm designing Instagram ad creatives myself — what should I watch out for, is there a copyright risk?

Don't waste your time on square graphics. Just produce two formats: 1080x1350 vertical for the feed, and 1080x1920 full screen for stories. Vertical content that fills the screen grabs users' attention much faster and lowers your cost per click.

dumping unnecessary budget on agencies was a waste, so good call taking it over. like in the coffee business, authenticity sells... instead of artificial graphics pumped out of online design templates a sharp short video of you brewing fresh coffee or a well-lit shot of your packaging will sell infinitely better.

Don't take font licensing lightly. I've repeatedly seen business owners hit with massive copyright settlement notices through a notary just because they ran ads with an unlicensed font. Stick strictly to open-licensed font families that explicitly permit commercial use.

We ran an A/B test on our own e-commerce site: we compared a template graphic made in a design tool against a natural shot of the product on a counter taken with a phone. With the natural photo, our cost per click dropped from 4,20 TL to 2,60 TL.

Don't make the mistake of writing a whole novel of promo details right on the image. The platform doesn't outright reject ads for having too much text anymore, but behind the scenes it drives up your costs and throttles your reach. Put the core message in the caption, not on the image.

Your visuals and ad copy must not contain statements that violate the Tüketicinin Korunması Hakkında Kanun and relevant advertising regulations. Health claims, particularly on food products, or misleading claims like "100% natural cure" can lead to administrative fines from the Ticaret Bakanlığı.

In my first ad campaign, I drew a red "Complete Order" button right in the middle of the image. The ad got rejected for "deceptive interface imitation," and my account quality score took a hit until I appealed it. Never add fake buttons inside the image.

A natural photo, a clear offer, a commercially licensed font, and zero fake buttons; the formula for getting approved and seeing success really is that simple.

i've been dealing with this for a long time. tbh everything goes well for the first three months; problems arise in the fourth.

To get into the details: Don't hesitate to ask; those who don't ask always pay more.

Correct me if I'm wrong.

We've heard this a lot, but it never happened like that for us. Most time waste accumulates in tasks waiting for approval.

I have a question, don't want to go off-topic though. Internal linking is the cheapest and most neglected task.

If I were you, I'd go this route.

Correct.

The answer above hits the nail on the head. honestly everyone rushing into instagram ad creative gets stuck at the same point.

Correct me if I'm wrong.

I'm curious too.

Following. The harder it is to reverse a decision, the slower you should make it.

Of course, it varies if your situation is different.

i went through the same thing.

My questions are cleared up, thanks.