Spending money on SEO for 4 months with zero sales — when does it actually kick in?

Go into your Search Console dashboard, hit the Performance tab, and filter by transactional terms like leather wallet or travel bag. Over the past 3 months, has average position moved from the 50s up into the 20s? If impressions are there but clicks aren't, your meta titles might just be weak. If rankings haven't budged at all, check page crawl and indexing status.

We sell home textiles in Madrid. We didn't see a single Euro in revenue from SEO during our first 5 months either. By the end of month 6, organic clicks suddenly spiked to 200 uniques a day and leveled out at around 40 orders a month. Month four is almost always the most discouraging slump—don't panic just yet.

Zero orders in four months doesn't seem like just an SEO delay to me. 15 organic visitors a day comes out to about 450 potential buyers a month. If none of these people are adding products to their cart, the issue might be product pricing, shipping costs, or a lack of trust at the checkout stage rather than SEO.

sounds like they focused way too much on blog posts imo but nobody reads a blog on how to care for leather and instantly drops 120 euro on a bag. they should've been ranking the category pages directly you migt have burned the budget on an informational crowd.

Run this three-step check before making a decision: 1) Examine search intent; are the few visitors looking for products or general information? 2) Check how quickly your product pages get indexed. 3) Ask your specialist for a clear ranking bracket forecast for the next two months; if they beat around the bush, part ways.

if your cash flow is choking, 650 Euro a month is nothing to sneeze at; that's 2,600 Euro gone in 4 months. if you don't have the runway to keep you afloat for aonther 2-3 months freezing the SEO contract and shifting the budget to direct ads that generate quick sales makes total sense.

Where exactly do we filter for non-branded search queries in Search Console? When I check the queries tab I pretty much only see my own store name; why wouldn't the other keywords be showing up?

Let me clarify the technical side. When we decide without measuring, we always end up in the same place.

If you have questions, write them; I'll answer as best I can.

Absolutely. honestly if I were to add anything: A competitor's ranking might come from years of accumulation not just their content.

Proven by experience.

There are three things to check when doing this. Just because everyone does it doesn't mean it's right.

Just because everyone does it doesn't mean it's right. If you have questions, write them; I'll answer as best I can.

I'd say don't rush. Don't trust anyone who gives guarantees; there are no guarantees in this business.

Theres also a measurement aspect to this. Processes without records never improve because you dont know what to fix.

If you have questions, write them; Ill answer as best I can.

I felt relieved reading this answer, so it's not just me. When making decisions, write down the worst-case scenario too not just the best.

This thread is archived.

My questions are cleared up, thanks.

Following. People defend habits not processes. Resistance comes from there.

Good luck with that.

Good call starting this thread.

Here's how it went for us. Speed is a threshold issue; if you're already fast, making it faster changes nothing.

The biggest time-waster for us was not knowing who had the final say. If you post the result here, it will help others too.