We run a small workshop in Ankara Siteler building custom wood furniture and handling interior design projects. Up until now, we’ve relied entirely on word-of-mouth referrals and occasional Instagram ads. But ad costs have gone through the roof, and we want to build a more sustainable flow of clients. I talked to a few agencies, and their quotes ranged from 25,000 TL to 40,000 TL a month, which is honestly way out of our budget at our current scale.
We have a WordPress site with about 30 pages and a product gallery. I’ve decided to dedicate 8-10 hours of my own time each week to learn search engine optimization and handle it myself.
Starting from scratch, what should my workflow look like over the first 3 months? Which technical tasks need immediate attention, when should I start focusing on content, and when and how should I start tracking performance?