Google AI Overviews (AI summaries) are showing up in search results — should we expect a traffic drop?

My traffic dropped a bit on SGE topics too. btw but the new traffic type = branded referral (from AI sources). Overall its been neutral.

edit: I wrote something wrong above, sorry about that.

ai summary risk exists but if i get featured snippets it wont be a big issue then btw write deep research topics, unique content.

AI Overviews Traffic Impact: 1. Risk: 6-18% traffic drop 2. Defense: Featured snippet 3. Unique research: original data 4. Comprehensive: 2000+ word article 5. E-E-A-T: emphasize expertise 6. Source attribution: AI sources site 7. Monitor: GSC 'Discovery' tab

Strategy: 1) Target featured snippets (should be AI's primary source). 2) Add original research / case study. 3) Deep expertise article (2000+ words). 4) Monitor: GSC traffic trend. 5) A/B: title variations (click-worthy).

just a heads-up. discussing numbers without verifying the measurement setup is a waste of time.

mistakes made on the AI summaries dropped traffic side are usually reversible but expensive.

The cheap-looking path usually ends up costing more later. Any comment made without a control group is just a guess.

If rankings stay the same but clicks drop, the issue isn't your page but the search result appearance. If I were you I'd go this route.

The discussion got scattered, let me summarize. Ranking is the result, search intent is the input. Look at intent first.

I can't fully agree with this. Mistakes made on the AI summaries dropped traffic side are usually reversible but expensive.

Hope this helps.

Let me summarize what's been said so far. Mistakes made on the AI summaries dropped traffic side are usually reversible but expensive.

I'm also curious if anyone does it differently.

We need to make a distinction here. Any unwritten clause becomes a point of disagreement later, as both sides remember it differently.

The opposite happened to me, that's why I'm writing. When we decide without measuring, we always end up in the same place.

If I were you, I'd go this route.

Theres one point Im curious about. like everyone rushing into AI summaries dropped traffic gets stuck at the same point.

There's one point I'm curious about. Don't trust anyone who gives guarantees; there are no guarantees in this business.

Correct me if I'm wrong.

this thhread is archived.

Let me write how it's done in practice. Processes without records never improve, because you don't know what to fix.

Proven by experience.

Let me clarify the technical side. The answer varies greatly by industry; there is no one-size-fits-all rule.

If you post the result here, it will help others too.

Let me speak from the other side; I'm on the supplier side. Merge instead of deleting; deleted content doesn't come back.

That's all, sorry if I went on too long.

Do you think this works at any scale? Don't hesitate to ask; those who don't ask always pay more.

Good luck with that.