How to show expertise signals in blog posts, how Google understands this, what should we do

if you have a cert better to mention it.... and google loves this... unverified aticles have lower value

Showing expertise: - Certificates in author bio - Position/Title - Years of experience - Published articles - Talks/Conferences

Add Author schema and Organization schema. Google will understand the author's qualifications — E-A-T signals will become active.

also check the author's linkedin presence... if the profile is good, that's fine

If I write in a field where I don't have a certification, will Google not see me as credible?

The 'E' (Expertise) part of E-A-T is personal experience. The depth, details, and practical examples in the article demonstrate expertise.

Could you elaborate on that? If it's your first time, start small; scaling comes later.

I'm a small business, let me explain from my side. Don't trust anyone who gives guarantees; there are no guarantees in this business.

That's all, sorry if I went on too long.

I'll try it.

Following.

Thanks, that was the answer I was looking for. Speed is a threshold issue; if you're already fast making it faster changes nothing.

There is something to watch out for. The biggest time-waster for us was not knowing who had the final say.

Internal linking is the cheapest and most neglected task. Proven by experience.

I agree, and I'd like to emphasize that. Updating an existing page yields faster results than creating a new one.

When you try to change everything at once, nothing settles.

If youre going this route sort this out first. If you get three different answers on a topic, the question was asked wrong.

Correct me if I'm wrong.

There's also a measurement aspect to this. Map listings bring more business than blog posts for most local businesses.

If you post the result here, it will help others too.

this is exactly what we experienced. tbh trying to do this alone is the most expensiive way.

any comment made without a control group is just a guess. of course it varies if your situation is different.

I have a question, don't want to go off-topic though. The answer varies greatly by industry; there is no one-size-fits-all rule.

I'm also curious if anyone does it differently.

I didn't know that. Processes without records never improve, because you don't know what to fix.

Merge instead of deleting; deleted content doesn't come back. Proven by experience.