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first product didn't take off, we started something completely new, the second product is doing much better

EElif E***Member
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Sales Manager
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Logistics
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medium-sized business
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Feb 2024
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38
#1

our first product: B2B accounting software. one of the founders noticed that businesses' accounting was messy. we developed it in six months and launched it. customers' demands turned out different: they wanted consulting instead of software.

in four months we realized this model wouldnt work. they expected more service than technology. honestly operational costs were too high. we made a decision: lets drop the product, go in a completely different direction.

second product: data integration platform for B2B companies (API-based). this was one of the issues we saw while building the first product and this time the market was much clearer, customers wanted APIs and paid via license. the second product started doing much better. currently we're fully focused on the second product we shelved the first one.

DDilara Ş***Member
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Warehouse Manager
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Seafood
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sole proprietorship
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Dec 2022
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151
Most Helpful#2

this is a solid pivot story. the failure wasn't a loss at all, it was actually instructive for the second product. most startuppers cling blindly to their first product and lose out. you made a slow decision and the result was positive.

important: the 6 months you spent building the first product opened our eyes to details in the second product. this experience was very costly.

MMelis K***MemberCommunity member
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Apr 2023
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29
#3

i went through something similar, felt really bad when i dropped the first product. but then i thought, the market is telling you what it wants why should i interfere? we switched to the second product much better

JJülide A***MemberCommunity member
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Jul 2025
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75
#4

important rule in product development: when customer demands conflict with your product vision, you have to assume the customer is right. because the customer is the one paying you. you did the right thing by listening to customer demands and switching to the second product.

İİlknur C***MemberCommunity member
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Feb 2025
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18
#5

pivots work under these conditions: 1- decide after celebrating the first product, 2- the second product hypothesis develops from customer feedback, 3- you have enough cash flow before switching to the second product (cover burn rate) 4- customers are eager for the new product but i mean yours seems to satisfy all four points.

OOkan T***Expert
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Technical service technician
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Plastic
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cooperative
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Sep 2023
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5
#6

i'm curious: how much was your financial loss when you dropped the first product? what did investors and employees say? there's usually social pressure in pivot decisions...

AAslı K***MemberCommunity member
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Aug 2022
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60
#7

bro the success of the second product came from the failure of the first! if the first product had taken off in the market you wouldnt have even thought about the second one. founders who quickly learn lessons from life win in the long run!

edit: fixed a few typos.

SSelin T***Member
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Intern
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Logistics
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300-person organization
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2

Doki · Corporate website · 2023

#8

Ill try it.

BBeren B***MemberCommunity member
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Oct 2023
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114
#9

I agree, and I'd like to emphasize that. Second-time founders don't make the same mistakes but find new ones.

Everything goes well for the first three months; problems arise in the fourth.

RRıdvan B***MemberCommunity member
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180
#10

I went through the same thing.

TTuğçe Y***Expert
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E-commerce
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20-person company
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Oct 2025
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215
#11

Quick summary for newcomers: If it's your first time, start small; scaling comes later.

When we decide without measuring, we always end up in the same place.

FFerhat E***MemberCommunity member
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134
#12

I was thinking the same thing. Second-time founders don't make the same mistakes but find new ones.

The reason for failure isn't one big mistake, but the accumulation of small decisions. If you post the result here, it will help others too.

SSelin K***Member
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Human Resources Specialist
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E-commerce
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workshop
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42
#13

Timely topic.

ÖÖmer C***Member
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Packaging
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workshop
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74
#14

This is exactly what we experienced. The real issue isn't the number, but what it's based on.

Any unwritten clause becomes a point of disagreement later, as both sides remember it differently.

HHakan K***Member
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Content Editor
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Glass
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40-person manufacturing company
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120
#15

Same here.

ZZübeyde G***MemberCommunity member
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Feb 2024
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9
#16

sorry, but this doesn't apply in every case. when the closure decision was made is as decisive as the decision itself.

HHavva K***Member
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Customer service representative
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E-commerce
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regional distributor
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264
#17

I went through the same thing two years ago. The moment you depend on a single client, you no longer set the price.

Good luck with that.

JJale Ş***Member
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Content Editor
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Healthcare services
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chain store
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168
#18

I feel the same way. People defend habits, not processes. Resistance comes from there.

Just leaving this note, it might be useful.

BBurak A***MemberCommunity member
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Dec 2023
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39
#19

i agree with this. if you get three different answers on a topic the question was asked wrong.

if I were you I'd go this route.

ŞŞerife G***ExpertCommunity member
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Jan 2023
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201
#20

This approach has a cost which isn't discussed. Any unwritten clause becomes a point of disagreement later, as both sides remember it differently.

The first thing to break as you grow is communication not the numbers. tbh that's all sorry if I went on too long.

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