forumNew topic

How many characters should a page title be — 50 or 60? What does Google truncate, how to optimize?

DDefneMember
Job title
SOC Analyst
Organization type
a company within a holding
Joined
Feb 2024
Message
146
#1

I'm writing title tags. The platform I use says 'optimal 50-60 characters'. But some sites write 70+ and still rank. What's the standard?

What do we do if the beginning and end of the title get cut off on Google?

CCanerMember
Job title
Hosting provider
Joined
Nov 2023
Message
128
Most Helpful#2

Title tag length displays differently on mobile/desktop. Mobile: 50-60 chars (avg), desktop: 55-65 chars. But there's no algorithmic limit from Google — no difference in ranking.

Optimal: 55 chars (safe). If long titles are truncated (with …), it means shifting prefixes/suffixes to pull them in doesn't work. Best practice: keep under 55, don't put qualifiers at the end.

ZZerrinMember
Job title
Wedding planning
Joined
Apr 2024
Message
84
#3

My 60-char titles were getting cut off on desktop too. like dropped them under 50 all comments showed up. CTR seems to have increased a bit.

KKaan G***ExpertCommunity member
Joined
Jun 2023
Message
94
#4

55-60 chars is optimal. anyway google sometimes keeps 70+ but it gets cut off on mobile.

OOkan K***Member
Job title
Store associate
Sector
Healthcare services
Organization type
8-person team
Joined
Aug 2023
Message
5
#5

Title Tag Optimization: - Optimal: 50-60 chars - Max: 70 chars (risk of truncation) - Keyword: at the start - Brand name: at the end (optional) - Duplicate: remove - Ranking: length doesn't affect it - UX: display matters

FFatma Ç***Member
Job title
Production Manager
Sector
Printing
Organization type
cooperative
Joined
May 2023
Message
27
#6

Title structure: '[Keyword] — [Qualifier] | [Brand]'. Example: 'Python Course — Beginner | TechLearn' (50 chars).

ŞŞerife K***MemberCommunity member
Joined
Jul 2024
Message
186
#7

Thanks for writing this, that's the right way. Just because everyone does it doesn't mean it's right.

Speed is a threshold issue; if you're already fast, making it faster changes nothing. This is my opinion I'm not claiming it's absolute truth.

YYiğit Y***New member
Job title
Sales Manager
Sector
Machinery manufacturing
Organization type
a company within a holding
Joined
Aug 2026
Message
4
#8

Let me share my experience. Processes without records never improve, because you don't know what to fix.

SSelin T***Member
Job title
Software developer
Sector
Printing
Organization type
40-person manufacturing company
Joined
Oct 2025
Message
409
#9

I'd appreciate it if you shared the outcome. If you get three different answers on a topic, the question was asked wrong.

That's all, sorry if I went on too long.

OOya K***ExpertCommunity member
Joined
Jun 2024
Message
96
#10

the cheap-looking path usually ends up costing more later but when you try to change everything at once nothing settles.

this is my opinion, Im not claiming its absolute truth.

HHatice I***MemberCommunity member
Joined
Dec 2023
Message
59
#11

I'm curious too. Ranking is the result, search intent is the input. Look at intent first.

This is my opinion, I'm not claiming it's absolute truth.

ZZafer K***MemberCommunity member
Joined
Nov 2024
Message
1
#12

Following.

NNevinMember
Job title
Language school
Joined
Apr 2024
Message
92
#13

There are three things to check when doing this. Any comment made without a control group is just a guess.

Of course, it varies if your situation is different.

KKübra Ö***Member
Job title
Front office accounting
Sector
Real estate
Organization type
two-branch business
Joined
Jul 2024
Message
155
#14

good call starting this thread.

GGürkan A***Member
Job title
Studio Founder
Sector
Software
Organization type
chain store
Joined
Jul 2024
Message
139
#15

Following. The harder it is to reverse a decision, the slower you should make it.

Just leaving this note it might be useful.

BBeyza K***Member
Job title
Field sales representative
Sector
Advertising and promotion
Organization type
two-branch business
Joined
Feb 2024
Message
6

Doki · Log management setup · 2026

#16

Let me summarize the topic, since several different answers were given. Mistakes made on the title tag length side are usually reversible but expensive.

Good luck with that.

AAslı K***ExpertCommunity member
Joined
Oct 2022
Message
91
#17

Let me share what happened to me; it might be useful. Start with a small trial; don't commit to everything at once.

FFiliz P***Member
Job title
Production Manager
Sector
E-commerce
Organization type
300-person organization
Joined
Jun 2025
Message
166
#18

I was thinking the same thing. Hasty decisions become decisions you have to fix six months later.

That's all, sorry if I went on too long.

VVildan B***MemberCommunity member
Joined
Nov 2023
Message
21
#19

I'm in the same situation, that's why I'm asking. If rankings stay the same but clicks drop, the issue isn't your page, but the search result appearance.

This is my opinion, I'm not claiming it's absolute truth.

YYiğit B***Expert
Job title
Quality control inspector
Sector
Textile
Organization type
40-person manufacturing company
Joined
May 2023
Message
70
#20

Quick summary for newcomers: A page that answers one question works better than one touching on five topics.

If you post the result here, it will help others too.

Reply